Many consider a film’s title to be unimportant, trivial even, but the name has long been a key factor in a film’s success. In contemporary cinema the role of the marketer is as pivotal as ever and the title process is increasingly fundamental in a period where a movie’s name can be the difference between a hit and a flop.
It was around this time last year that moviegoers were rewarded for their perseverance through the inconsistent period of five genesis movies with the breathtaking Avengers Assemble. With eye-popping action, acute self-awareness and exemplary Hollywood conventions, Joss Whedon’s incredibly successful blockbuster may not have redefined the popular superhero genre, but it did set a remarkably high standard for any film or filmmaker who dared to follow.
2012 has been a formidable year for film and audiences have returned to cinemas in great numbers to see heroes assemble, rise and fall. I chart my favourite films of 2012, in ascending order:
You spat in the faces of Gotham’s worse criminals. Didn’t you think there might be some casualties? Things were always going to get worse before they got better.
When coming into the Batman franchise Christopher Nolan set out to take a unique approach. From the secret funding for military weapons to the science behind the surreal elements, the British filmmaker’s interpretation has remained firmly grounded in realism. While each film before it hurried past the subject, the standout element of Nolan’s trilogy is that his films focus on Bruce Wayne, and with Bale they found an ideal balance for the character. Continue reading The Dark Knight Rises Review